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Property styling is a proven technique to ensure you’re maximising the aesthetic appeal of your home. This brings warmth and life to your property, helping to attract more buyers and help them see the home’s full potential.
In the current real estate market, a well-styled home is vital in giving your home the ‘wow factor’ it deserves. In the most recent episode of Sit Down With Sirah, Wythes’ Director and Principal Sirah Robb discusses the benefits of home styling with Liane Jacobs from Showcase Property Styling.
Property styling, or “home staging”, is the process of preparing a property or home for sale. Styling can range from simply rearranging furniture and decluttering to furnishing and decorating an empty home.
“Most buyers are looking online before they view a home in person, and so they need to see it represented beautifully. Professional styling gives homes that ability to have magazine-worthy photos so that people will fall in love and come and visit them,” Liane said.
“A professionally-styled home is aesthetically more pleasing, which to the buyer adds perceived value. We call it perceived value, but it becomes real value, because that way they love the home and they want to make it their own.”
Styling can “neutralise” even the busiest homes and give potential buyers the ability to see themselves living there without any distractions. Property stylists take away the stress of preparing your home for sale. Most of all, they help your listing get a great first impression.
Professional property stylists are familiar with the current market trends and demographics to which you are marketing. They can use their expert knowledge to help you create a look and feel that will appeal to a particular kind of buyer.
As Sirah says in her discussion with Liane, a professional stylist helps potential buyers create an emotional connection with the home.
“The volume of buyers that we get in properties that have been styled has increased, because it creates that desire. As an agent, the more buyers you have interested in a property, the better outcome you can achieve for your client,” Sirah said.
Property styling not only attracts buyers by helping them visualise themselves in the home, it can also cut down the time on market and achieve a much higher purchase price.
“We find that our clients sell their homes within weeks, even days, after going on the market when the home is styled,” Liane said.